Napoleon Bonaparte Essay -- essays research papers

Napoleon Bonaparte Corsica is a rugged island in the Mediterranean, which lies sixty miles off the coast of Italy. The Corsicans are proud and independent people. In 1768, when the French took over the island from Genoa, an Italian state, the Corsicans rebelled and fought for their freedom. But they were unsuccessful. Their leader, Pasquale Paoli, was driven into exile. Several months later, on August 15, 1769, Napoleon Bonaparte was born in Ajaccio, a major port on the island. He was the second-born son of the family. His real name was Napoleone Buonaparte, but as a young man, he decided to give his name a French spelling. He did this because he had his mind set on a military career in France, and he didn’t want his Italian-sounding name to stop his progress. In 1796, he changed it permanently to Napoleon Bonaparte. When Napoleon was nine, his father decided he should go to school in France to get an education befitting their birth. But he didn’t have the money to pay for his schooling. He petitioned the king, Louis XIV, for a scholarship for Napoleon. The king had set up a special fund for the sons of French nobles, granting them money to attend military school. Now that Corsica belonged to France, the Bonapartes were French citizens and were eligible for this scholarship. Napoleon was excited about his future. Still, he was apprehensive. He had never left the island before, and he didn’t know how to speak French. So before he could further his training, he would have to learn the language. To do this his parents were sending him first to a school in Autun in southern France. There the students were mean, they had laughed at his Corsican accent and mocked his poor clothes and rough manners. When Napoleon had learned to speak French fluently, he went to study at Brienne, it a training school for the Military College in Paris. He found that the students there were even crueler. They looked down on him because he was of Corsican nobility. Taunting Napoleon, they called him a "slave" because his home had been conquered by the French. Napoleon was very sensitive. He withdrew more and more into himself. Soon he stopped trying to make friends. In a corner of the school yard, he set up a private garden, which he closed off with a wooden fence. One of its stakes he nailed a sign that read "Napoleon’s Country". He spent his days there,... ...he day wore on, neither side achieving a clear victory. However, the Prussians, who had managed to regroup their forces, came to the rescue of their allies. After they swarm into the battle, Napoleon’s attempt to reclaim the throne became known as The Hundred Days, ending with his great defeat at Waterloo. On June 22,1815, Napoleon was again forced to abdicate. Aware that the allies would be much harsher in their terms this time, he tried to escape to the United States. Napoleon hoped to get to America by booking passage on a merchant ship out of the French port of Rochefort, on the Atlantic. Napoleon secretly fled to Rochefort, but when he arrived in the town, he learned that the British were blocking the port and wouldn’t let any ship sail without first inspecting it to make sure he wasn’t aboard. On July 14, 1815, he decided to surrender to the British authorities. And he was being exile to St. Helena, a remote island lost in the South Atlantic. After nearly six years of lonely exile, Napoleon died on May 5, 1821, of stomach cancer at the age of 51. He was buried on St. Helena. Twenty years later, however, the British allowed his remains to be brought back to Paris, in state.

Reality of Sports :: Movies Film Basketball Essays

Reality of Sports Upon watching the films during this course we see many strong women. Female Athletes whose bodies are in peak condition from the real life champions in the documentary to the female boxer in Girl Fight and the passionate basketball player in Love and Basketball. However stories of real women are not always as ideal as those of Hollywood. Failure, both mentally and physically, is at times a harsh reality. Sometimes when somebody is physically injured it keeps an athlete from the game entirely, if the injury is severe enough. But one may recover physically and never have quite the same mental attitude. The main character in this plot will encounter both physical and mental set backs and either triumph over her hardships or be defeated. A fourteen-year old girl runs into the gymnasium of her middle school with her teammates. They do their warm up routine to stretch their muscles. Form one of two sets of bleachers a handful of people cheer, mostly bored younger siblings and parents supporting their little girls. The baskets have been lowered at opposing ends of the court. The referee sounds her whistle for the game to begin. The two tallest girls from either team stand toe to toe posed for the toss up. Third quarter, the away team has the advantage. The fourteen year old is playing with all of her strength of body and heart. The ball is thrown; she intercepts it. Dribbling down the court, she goes for the open lay up. In mid air she is struck by a vengeful for whom threw the misguided pass. They take a hard fall jumbled on the floor, out of bounds. The girl from the visiting team stands up. The other does not. She is on the floor grabbing her knee. The coaches run out to her, and lift her up to take her back to the b ench. The game continues as she sits with a towel over head to hide the tears of anguish. A few doctors later and her joint is still not quite the same. She struggles in high school trying to get back on a team, but her knee fails her. Eventually she becomes scared to even hoops in her backyard for fear of hr knee's health. She does not want to continue injuring the same knee for fear of becoming crippled. Eventually she gives up on joining a team.

Kfc Marketing Strategy in Mauritius

KENTUCKY FRIED CHICKEN INTRODUCTION KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, Extra Crispy ®, Kentucky Grilled Chickenâ„ ¢ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe ® fried chicken .KFC is made with the secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky kfc primarily sells chicken in forms of pieces ,wraps salad and sandwitches. While its primary focus is fried chicken it also provides a line of roaster chicken produc ts side dishes and desserts. Pick'N'Eat (KFC) is a front runner when it opens its first outlet in Curepipe in 1983. Thanks to KFC, eating out becomes accessible to almost anybody.Convivial atmosphere, unique tasty recipes based on genuine chicken cuts prepared on the spot, quality and hygiene†¦ This promise made thirty years ago to consumers has been kept. With fourteen outlets around the island, KFC outlets have become today the preferred eating spots of Mauritians, living and amusement spots for families and young people particularly. KFC Mission KFC Vision Read more: http://www. ukessays. com/essays/business/strategies-for-the-mauritius-fast-food-market-business-essay. php#ixzz2QWwSUPMF It is the beginning of a new era that the fast food industry has gradually breakthrough the Mauritius lifestyle.Due to the globalisation process, many fast food franchises are now available in Mauritius. Whether these fast foods have revolutionised Mauritius, today these products form part of our lifestyle and culture. People rely on their convenience to enhance their lives and productivity. But in the fast and increasing competitive business environment of today, the right marketing approach is necessary to compete with competitors. The ability to develop effective marketing strategy which enable the firm to become more responsive and adaptable to the market will perhaps more than ever before, differentiate the winners from the losers.The rational of developing marketing strategies is to respond to the increasing high demand in fast food and to eventually increase the market share of Kentucky Fried Chicken. The  marketing mix  deals with the way in which a business uses  price, product, distribution and promotion  to market and sell its product. The marketing mix is often referred to as the  Ã¢â‚¬Å"Four P’s† – since the most important elements of marketing are concerned with: Product  Ã¢â‚¬â€œ the product (or service) that the customer o btains Price  Ã¢â‚¬â€œ how much the customer pays for the product Place  Ã¢â‚¬â€œ how the product is distributed to the customerPromotion  Ã¢â‚¬â€œ how the customer is found and persuaded to buy the product . PRODUCT product are offerings that a marketer offers to the target audience to satisfy their needs and want In Mauritius, KFC products are manufactured within international norms and quality to provide the maximum satisfaction to its customers. The products sold are Halal guaranteed. Thus whatever someone’s belief and culture, he or she can eat KFC products. Thorough study of the product line has been conducted to meet up the different tastes and habits of different people in Mauritius.In Mauritius, Chicken Delight’s product mix consists of five product lines, namely fried chicken, Chips, burgers, salads and soft drinks. Read more: http://www. ukessays. com/essays/business/strategies-for-the-mauritius-fast-food-market-business-essay. php#ixzz2QWwib0Kp KFC's primary product is  pressure-fried  pieces of chicken made with the â€Å"Original Recipe† seasoning mix. It is marinated, dipped in a flour and egg based mixture, and breaded with flour before being fried geographic segmentation kfc has outlets internationally and sells its products according to geographic need of the customers.In Mauritius kfc has 14 outlets. it focus customer demand . Most of the restaurants are found near big shopping centers e. g riverside @riviere du rempart and La croizette in grand baie and 2 outlets are found at port louis. Demographic segmentation Demographic segmentation  consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality kfc segments market on demographic basis in this way: Age-chidren,teenagers family size 1-2,3-4,5+ family lifestyles income market positioning fc constantly perform market research to acquire information about the taste s and lifestyles to improve its marketing strategies to better compete with its rivals such as MacDonald and nando. It uses the terms as what's fresh? , Fresh is part of everything we do, it's so good. . PRICE The amount of money that customers have to pay while buying the product. in other words the amount that kfc charge for its product. pricing policy when kfc first started its business in Mauritius it adopted a skimming price policy. because it had competitive advantage it target the middle to upper class people.However, the advantage tends not to be sustainable. The high price attracts other new competitors and the price inevitably fall due to increased supply Competitors. in mauritius kfc has two major competitor namely the Macdonald and the Nandos  . The kfc price can be compared with the price of its substitutes . if the competitor provide the same product with lower price then kfc also must lower its price. There is perfect competition thus kfc must always accept the mark et price for its products. Costs. kfc price its product keeping different points in view. They adopt cost based price strategy. ricing product includes includes overheads such as research and development, investment in equipment, people and technology, as well as direct costs, such as raw materials and ingredients. Thus product is priced according to standard of product and segments. In the cost based we include both fixed and variable costs. .  Customers. The business needs to consider what its customers' expectations will be. For example, customers may be prepared to pay more for a product that is unique or produced in an ethical and sustainable manner. This would place it as a premium brand above its competitors.Kfc maintain its market research to obtain information toidentify and define marketing opprtunities. PLACE KFC in figures* : 500 employees 10,000 customers daily 14 outlets HACCP National Quality Award * 2011 Figures Sooo good PR0MOTION Promotion is the method used to i nform and educate the chosen target audience about the organization and its products. KFC using reminder advertisements which stimulates repeat purchases of its product. The slogan ‘Its finger linkin good’ like a reminder to remind consumer how good they felt last time when ate KFC. KFC use sponsorship as a tool of promotion tool due to sponsor can increase image of company.Currently, KFC sponsor in the Australian Cricket Team. Sales promotion is one of the tactics to promote product KFC. KFC use coupons, entertainment, exhibits to increase it sales. The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one’s mind. -KFC and its new company jingle, finger lcikin good? is a frequent announcement on televisions, billboards, flyers and radio. The concept of showing a normal customer deeply involved in devouring his piece of chicken usually turns on the drool factory in everybodyâ⠂¬â„¢s mouth and makes them rush to the nearest KFC.In CANADA where chicken lovers are plenty abound these ads featuring normal people connect instantly and create a rush at their outlets. Using the following methods KFC spreads its message of finger licking good chicken. Promotion Read more: http://www. ukessays. com/essays/marketing/the-concept-of-the-marketing-mix-marketing-essay. php#ixzz2QYVBewzgPromotion is the main tool to bring all the chickenlovers attention towards its delicious one of a kind productfried chicken. They try to promote their product through radio,television,billboards,flyers.Kfc try to sponsor events in order to strengthen their company image. KFC Mauritius has launched its new website KFC Mauritius recently launched their website which is available at www. kfc. mu. This new website is great news for KFC-lovers (99. 5% of the Mauritian population) around Mauritius as it has a lot of useful information, including menus, store locations, and a whole load of fi nger-lickin' crap. It also has a games section, which is a huge waste of space. romotion KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc.KFC promotes its products through LCD displays kept inside its outlets which promotes their products and kindles desires among consumer. India being the country with largest youth population has favored the growth of KFC and it has become the fastest growing fast food chain in India pushing aside McDonalds’ and Pizza Hut. Conclusion KFC:- STRENGTH:- It is a very famous fast food chain outlet that started fromLouisville Kentucky. It has been known to be a leader in the chicken restaurantsegment with annual sale of more than a billion dollars.It has more than 50% of the market share in fast food industry& new entrants are finding it very difficult to capture its share. It has gained enormous recognition as a reputable brand forfast food & has globally positioned itself well in ind ustry. It has a high global brand image compared to its othercompetitors. It has a strong presence over its competitors with its primaryproduct fried chicken. It has strong location,store management,motivated work force& franchises. It has a strong distribution network such as outlets in shoppingmalls,airports etc. WEAKNESSES:-Kfc is not innovative because it serves only the chickenproducts to the customers. It doesn? t offer any new or differentiated products. It felt after the market was offering new products because itwas doubling other fast food chains to remain competitive. Its merger with different corporations resulted in big culturalproblem for kfc employees such as merger with pepsico. The company is only focusing on few locations & is ignoring tocheck standards at franchises in different countries. Kfc is facing problems to maintain the higher standards of hygienic food & is being charged in different countries due topoor standards of hygiene food.Some of the examples are as follows:- In 2007 a kfc outlet in newyork city was initiated to be ratinfected. In 2009 a kfc store in London was also charged with 1 foodhygiene fines. A court case in 2010 exposed poor hygiene at a kfc store inSydney,Australia. OPPORTUNITIES:- Changing demographics trends provides opportunity todiversify into new products & locations. Increasing demand for foodstuff eaten outside the home. Expand globally to capture the untapped markets & increasethe revenue. The company can take advantage of Nafta(North American freetrade agreement). Expansion for the latin American markets.Consumers are becoming health conscious so they decided tointroduce new products line for this segment. To be environmently responsible because it will improve thepublic image of kfc & will help it to increase its revenue. To diversify into other fast foods & meals. To open more outlets in metro to increase their presence ‘It's soGood' is a message that is embedded in all aspects of KFC marketing mix. Not only are the products designed to look and taste good, they are produced from Original Recipe of 11 herbs and spices in a way that addresses people's concerns about issues such as health and the origins of their food.This helps to ensure that remains KFC a trusted brand. THREATS:- Kfc is facing strong competition from its competitors,such asMcdonalds,yum,subway & pizza hut. It is also facing competition from local restaurants in differentcountries of the world. The company is facing problem in maintaining same standardsat their international franchises. To sustain a market leadership position in the global fast foodindustry. Other players are turning to new menu offerings,locations . Increase in number of health conscious consumers. Saturated fast food industry in the us market. RECOMMENDATIONSKFC:-If kfc could increase company own restaurants,whichenables it to control quality,services & restaurantcleanliness therefore more capital is needed. Kfc need to make sure that their r estaurants offer adiversified menu. To provide their customers with quality food,excellentservice & restaurant cleanliness. Kfc should always listen to their customers & try follownew trends on market in order to satisfy theircustomers. The company should try to develope new products thatcustomers want in order to increase their financialperformance & value. 4 and not because it’s the trendy new thing to talk about in restaurants. The

Literary Analysis of the Handmaid’s Tale by Margaret Atwood Essay

Offred, in Margaret Atwood’s disturbing novel The Handmaid’s Tale says, â€Å"But who can remember pain once it’s over? All that remains of it is a shadow, not in the mind even, in the flesh. Pain marks you, but too deep to see. Out of sight, out of mind.† The society of Gilead causes the aforementioned pain and demoralization by using women’s bodies as political instruments. Similar to Atwood’s novel, today’s men put immense pressure on women to be a certain way, give them children, and take care of the home and the like. In Atwood’s novel, The Handmaid’s Tale, she examines the theme of demoralization of women through graphic predictions of what women’s futures may look like. In 1 Corinthians 6: 19-20, the Bible states, â€Å"Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body.† In The Handmaid’s Tale, the society influences the citizens, like Ofglen, differently. The society wrongfully manipulates women to use their bodies for what the government decides is right, not what God planned for their bodies. Through this wrongful use, women have once again become less superior to men and treated more like an object than a person. Also in Corinthians 6:18, the Bible states, â€Å"Flee from sexual immorality. Every other sin a person commits is outside the body, but the sexually immoral person sins against his own body.† The government in The Handmaid’s tale encouraged sexual immorality by passing the handmaids from man to man, ruining the women’s purity and demoralizing their bodies by using them purely for reproduction methods. In the time period of The Handmaid’s Tale, the demoralization of women was normal and accepted, but even the supporters of the demoralization remembered the time when women weren’t being passed from man to man to reproduce and were respected and upheld in society. In today’s society most of the biblical morals are upheld and for the most part, women are equal with men. Women aren’t forced to move from man to man for reproduction purposes and they have the choice of whom they will marry and reproduce with. The true purpose of a woman is to be the man’s equal and to provide in her what the man doesn’t have. The Handmaid’s Tale portrays women in a demoralizing way, giving them no choices, freedom, or say. The government in The Handmaid’s Tale enforced the demoralization of women in Gilead. The original government was overthrown by a group of totalitarian men who enforced the laws that began the demoralization of the women. The government then takes complete control of everyone, making Gilead more like a communist country than democratic America. The Constitution is completely thrown out, taking away citizens, especially women’s, freedom and rights. Most of the men are completely obedient and support the government’s treatment of women. Even when the commander broke the rules and took Offred out, he made sure that she still understood he has complete and total control over her. Demoralization was in full effect, and there was no escaping it. In today’s society women have similar roles to those of men. They work, provide for their families, and are seen as equal to men. In The Handmaid’s Tale, women are used as a tool to create children for the â€Å"commanders† and are treated more like an object than a human being. In The Handmaid’s Tale, the society is reverted back to when women had no rights and were seen more like a trophy that would respond to men’s every beck and call. The handmaids’ roles in the novel are even worse than that of the olden day â€Å"housewife.† When the handmaids disobey, they are put to death or left in the wasteland of what used to be America. No one receives a harsher punishment than that. Even in today’s society women don’t receive that harsh of a punishment if they disobey. This just goes to show that in the society and time of The Handmaid’s Tale, the demoralization of women as political instruments was in full swing. Despite all of Gilead’s pro-women rhetoric, such subjugation creates a society in which women are treated as subhuman. They are reduced to their fertility, treated as nothing more than a set of ovaries and a womb. In one of the novel’s key scenes, Offred lies in the bath and reflects that, before Gilead, she considered her body an instrument of her desires; now, she is just a mound of flesh surrounding a womb that must be filled in order to make her useful. Gilead seeks to deprive women of their individuality in order to make them docile carriers of the next generation. Throughout the entire text of The Handmaid’s Tale, the ruling totalitarian government does what is in its power to attempt to isolate women from society. Not only do are the women isolated from society in terms of sexual contact (or any contact, for that matter), with men, but they are also individualized within the gender itself and separated from each other. Evidence of this isolation is available throughout the novel in different levels. The first level, perhaps the harshest, is the division of genders, with women like the Handmaids unable to communicate with unmarried men. Offred’s separation from men is apparent when she compares herself to the â€Å"power of a dog bone† (29), but the bone is â€Å"held out of reach† (29). This depicts how there is a strict gender division that disallows them to even communicate with each other, much less have sex. For the Angels, they are not even allowed to look at the so-called dog bone. When we are first introduced to the idea of the Angels, Offred mentions that the Angels must stand outside of the gymnasium â€Å"with their backs to us† (10). Offred wishes that they would only look at her and if only â€Å"something could be exchanged† (10). The guards of the complex Offred is held in at the beginning of the novel aren’t even allowed inside it. With the men not allowed in the Red Center and the women now allowed outside of it, they are each isolated from each other.

My Favourite Quotation About Love Essay

â€Å"By blood, I am Albanian. By citizenship, an Indian. By faith, I am a Catholic nun. As to my calling, I belong to the world. As to my heart, I belong entirely to the Heart of Jesus. †Hearing these words, can you guess who she is? Yes, that is Mother Teresa and my fovourite quotation about love is just from her â€Å"not all of us can do great things, but we can do small things with great love. † Mother Teresa had devoted her whole life to minister to the poor, sick, orphaned, and dying mainly in poor areas of India and other countries. From the photo we can see that Mother Teresa is a very thin and weak woman with a small face full of wrinkles like an old and dry trunk of the tree. However, it is she who received 1979 nobel peace prize but refused the conventional ceremonial banquet given to laureates, and asked that the $192,000 funds be given to the poor in India. It is she who was named 18 times in the yearly Gallup’s most admired man and woman poll? as one of the ten women around the world that Americans admired most. How can a skinny woman like her managed to do those things? I have been thinking for a long time, the answer lies in the quotation â€Å"do small things with great love†. As we all know, not everyone was born with a silver spoon in his mouth, so we have the ability to donate a large amount of money to charities; not everyone can reach the top position like president or chairman that can decide the life and death of millions of people; not everyone can be the hero that salve the world from disasters. We are just ordinary people with an ordinary life, usually timid not courageous, thoughtful but not determined, kind but afraid to show it, but it dose not mean we are not important, because everything matters if is done with great love even it is very small. The quotation of Mother Teresa tells us the very truth, that is, help and love the people around you , even the favor is so small but the great love behind it is priceless, and this love can grow and be passed to every corner of the world. I would like to tell you a story of Zhang Shuangbin,the writer of a book called the women in wartime, which is a research report of the sex slaves caught by the Japanese army during the second world war in ShanXi Province. Mr. Zhang is a teacher in a small primary school of countryside in ShanXi. In 1980s he accidently met an old women collecting earheads in filed and was deeply moved by her story. That woman is the first war victim from mainland China who accused Japanese army of sex violence during the wartime. What you do not know is that it took Mr.  Zhang 10 years to persuade the old woman to speak out the truth to the whole world, because those women are usually ashamed to talk about the life as a comfort woman . In order to look for those witness and victim alive, he went to hundreds of mountains and villages and surveyed thousands of women, and has written 100 thousands of reports, providing valid evidence for suing Japanese government. After reading his book, I am not only shocked by the nasty and brutal thing done to those poor women but also impressed by Mr.  Zhang’s determination and persistence. Then I finally contacted with Mr. Zhang through QQ, and he told me that there are many old women living in poor condition in rural area, because they have been raped by Japanese and nobody wanted to marry them. As a result, they have no offspring to take care of. Suddenly I came up with an idea that I should translate the book into English to let the people of the world know the truth and look for help globally, because â€Å"not all of us can do great things, but we can do small things with great love. If everyone helps those poor women a little bit, the drop of love will come together into river and then ocean. Love the people around you, help the people in need, do not underestimate your help because the love behind it is great. The story of Mr, Zhang is true. He and those war victims still need your help. Not all of us can do great things, but we can do small things with great love. If you want to help, please contact me.

Bright Light Innovations: the Starlight Stove

Opportunity analysis and critical issues hidden in this case As the increasing pace of globalization, more and more companies seek opportunities to involve in the international trade. Expanding the market share and maximize the profits is the purpose of those companies. However, it is unlike the education. Most universities especially public universities are non-profit organization. Their purpose is not to earn enough money; on the contrary, the purpose of universities is to provide training and knowledge for students in order to benefit the society.In return, students pay appropriate fees and government provide monetary support to the university so that university can gain the ability to do the research and develop its hardware and software. In this way, university can have a sustainable development. So university can benefit from seeking opportunities in international expansion. First, students from different countries and cultural background can share their experience. It is a goo d chance for students and universities to participate in international market.Secondly, international universities can share resource with local universities. On the one hand, it can help develop the universities from developing countries; on the other hand, international universities can also gain advanced experience they are lack of. Thirdly, international universities can maximize their influence by cooperating with local government or some research institutions. In this case, Bright Light Innovations aims to opening its market in Nepal. In order to explore this market, the company considers a series of criteria.The first one is the â€Å"total population† and â€Å"population growth†. This factor established the foundation of consumption power. Jianfa Shen points out that the population is one of the factors to affect the market demand (Jianfa Shen, 1998). The more people live in the country, the larger potential market exists. The second one is the â€Å"natural climate†. Climate change determines the consumer’s consumption behavior to some extent (Seljom, 2011). Considering that the temperature of Nepal is very low, the Bright Light Innovation provides stove to local people who are in the need of warm.The third one is the â€Å"living habit of local people†. According to Jaime Alonso-Carrera’s study, â€Å"individual preferences are subject to both habit formation and consumption spillovers† (Jaime Alonso-Carrera, 2004). The case shows that most people in Nepal uses firewood as the main source of the energy. Due to this reason, the products of stoves meet the needs of local people. What’s more, the company also considers â€Å"political policy†. Whether the local government support or against the kind of products is the factor to affect the entering in the international market.The fourth hidden critical issue in this case is the â€Å"infrastructure† in Nepal. Well infrastructure contr ibutes to the potential growth of the company (Weiland, Scott J. 2012). If the company needs to set up a factory in the local place, infrastructure including electric, water, traffic and others should be considered. Finally, â€Å"income† determines the purchasing power in the local market. More income means more potential consumption to some extent. Alternatives and product lunch in foreign marketThe reason why Bright Light selects Nepal as its target market is that the market and the company can benefit from each other. Following factors can be contributed to the access of the products to Nepal. First, the local government can benefit from the company. Bright Light decides to set up a plant in local place; it helps the government solve the problem of employment. More people can be employed as the factory setting up; besides, the company can reduce much cost by setting up a factory in local place. Second, Bright Light helps protect the environment to some extent.As its stove is more efficient than traditional one, people will use less firewood. In this case, the forests can be protected and the environmental problem can be solved. Thirdly, family productivity increased 20 percent or more per day. People can have more free time to do other jobs rather than logging. Fourthly, Bright Lights contributes revenue to the government. The government can gain revenue from the tax. Finally, the stove can produce electric and the generated electric can be widely used in the home or in the school.The new products bring benefits to the government and the local people and the company gain revenues and profits from selling the products to the local people. The relationship between the company and the customers and government seems very important. Without permission, the company cannot enter this new market. In regard of the government (Nepal) that will not provide permission to try the new product, the company can consider other ways to enter this market. The Bright L ight can follow other companies which have been in Nepal and familiar with the local policy and culture.In this way, the Bright Light can build a partnership with that company; besides, the Bright Light also need to know the export or import policy of the Nepal so that it can fits the regulation by doing some changes. These two ways help the company meet the requirement of the government and have the right to enter the new market. Product promotion and advertising recommendations In rural areas, adult literacy rate is low in developing countries. A study shows that high literacy rate has significant positive effect on foreign direct investment inflow (CHEE-KEONG CHOONG, 2010).People in this area don’t know the words. So they don’t know the brand and the instructions of the products. It will lead to the low brand loyalty and cause a series of problems of products recognition. Some people may don’t understand how to use it and some people may don’t know how to solve the problems when something wrong with the stove. In other words, it directly affects the marketing strategy plan of the company. Schmitt, Natalie M. points out that the advertisement of the brand or label should be easy to recognize for customers so that it helps build up the brand-loyalty (Schmitt, Natalie M. 007). Following ways with advertisement can solve the problem. Focusing on verbal and audio can be a way of advertisements. In this way, people can better understand how the products functions and gradually set up the brand-loyalty to the products; besides, newspapers and videos also an efficient measure to send information to final customers. The usage and instruction of the products can be advertised on the newspaper in the form of pictures so that local people can easily understand. Other forms of advertising may also function well.The Bright Light can exhibit its products on the local trade fair or other expos. In this way, people can not only know the products, but also can try the new products. Although the goal of the company is to maximize its profits, it should devote itself in the social charity. It is not only a kind of social responsibility, but also is a kind of advertisement. The report of such philanthropy is an efficient way to improve the image of the company and it helps to build up a brand-loyalty to customers. Furthermore, becoming the sponsor of special event is another way to make a promotion.Special event always attract large number of audience and media. In this situation, it can be advertised on the display boards. It is a useful way to expanded publicity. Pricing strategy and competitive situation analysis In order to price the product, Bright Light should consider the costs and profits when selling to the customers. As customer feel that the product is worth of the money, then the product or the brand will impress the customers. The cost of a stove manufactured is $60. The company decides to sell the stove at $80 but worries about the margin profits.If the company set the price at higher level, fewer consumers are willing to buy. Customers may choose substitute instead of the new product (stove). In this way, the Bright Light may lose the market share; however, sometimes consumers are willing to afford the high price because of the special features added to the product. Draganska illustrates his point in his study that customer are willing to pay the comparatively high price when the product has special characteristics and satisfy the consumer’s preference (Draganska, 2006). The new stove has such feature that it can generate electric as well as heat.In consider of the purchasing power of Nepal, the company decides to find a micro financing organization to provide loan for local people who are willing to purchase the stove. It is a way not only help the poor people afford the stove, but also stimulates the consumption on stoves. Pricing strategy should also put the competitive situation into consideration such as the â€Å"threat a price war†, â€Å"channel conflict†, or â€Å"legal or ethical considerations†. If Bright Light set its price for the stove, other competitors may follow tis price and even set the lower price to compete with Bright Light.In this situation, Bright Light may lose its customers. Direct competitors also can imitate the products designed by Bright Light; however, if Bright Light has better quality with cheaper price, the product can be competitive. Because the target market could be low-income family, low price strategy and loan strategy can meet their requirements. Substitute products of the starlight stove from other competitors should also be considered to the pricing strategy. It is a kind of indirect competition. Substitutes can quickly dominate the low income market share; however, Starlight stove has its core competence.The new product (stove) is more efficient and it needs less firewood, what the most important i s that it can generate electric. Core competition plays a significant role in improving the barriers for other competitors and R&D capability is regarded as the most important source for core competence. Due to this reason, it is obvious that the company makes innovation on the new product and the starlight stove is a competitive product. The company needs to pay attention on constantly innovation to make sure the company stays ahead of potential rivals (Yu-fen Chen, 2007).In order to keep its core competence, the company needs to apply for the patent from the Nepal government so that the company can raise barriers to imitation. In general, by analyzing the strength and weakness of the competitors and figuring out the opportunities and threats of its own, the starlight stove can be outstanding with competitive price and accepted by the local people. References Chee-Keong Choong and Siew-Yong Lam. (2010). The Determinants of Foreign Direct Investment in Malaysia: A Revisit. Global Ec onomic Review, 39(2), 175-195. Draganska and Michaela. (2006).Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis. Marketing Science, 25(2), 164-174. Jaime Alonso-Carrera. , Jordi Caballe and Xavier Raurich. (2004). Consumption Externalities, Habit Formation and Equilibrium Efficiency. The Scandinavian Journal of Economics, 106(2), 231-251. Jianfa Shen. (1998). China's Future Population and Development Challenges. The Geographical Journal, 164(1), 32-40. Marywood U. , and Weiland, Scott J. (2012). An examination of the relationship among perceived infrastructure, perceived business climate, perceived workforce, and business growth in Northeastern Pennsylvania.Dissertation Abstracts International Section A: Humanities and Social Sciences, 72(7), 2489. Pernille and Seljom. (2011). Modelling the effects of climate change on the energy system–A case study of Norway. Energy Policy, 39(11), 7310-7321. Schmitt, Natalie M. (2007). Consumers' freedom of cho ice–Advertising aimed at children, product placement, and food labeling. Journal of Public Health, 15(1), 57-62. Yu-fen Chen. (2007). An empirical analysis of core competence for high-tech firms and traditional manufacturers. Journal of Management Development, 26(2), 159-168.

A Study On Triumph Of Will Media Essay

A Study On Triumph Of Will Media Essay The best purpose of documentary would be to discover of addressing the actual is what Stella Bruzzi thinks may be the purpose of the documentary the ideal method. The ‘aim would be to ‘find an ideal method of ‘representing truth as she says it himself. The three underlined phrases are themselves theoretical conditions that are uncertain, thus this is actually the first indicator that documentary mightn't always accomplish its goal. Documentary-style of movies continue to be under discussion may they be regarding how ‘real, this Stella Bruzzi employs the word ‘find' in the place of a far more powerful and term that is particular. Consequently, what's a really documentary based on advocates that are various? The very first author to make use of documentary like a phrase in his overview of Robert Flahertyis Moana, John Grierson, created his dictum that documentary is meaning of fact'. Griersonis essayFirst Concepts of Documentary contended that documentary was theatreis possibility of watching existence might be used in a brand new talent; the "original" actor and "original" picture are greater instructions than their hype alternatives to interpreting today's modern world; which supplies "hence obtained from the natural" could be more actual compared to served post. Unlike Bruzzi's concept of ‘representing' truth, Grierson thinks in ‘interpreting' it. Meaning could be inform of re enactment. Therefore the issue that occurs is - how practical is just a documentary that's moments and stars â€Å"guiding† the film's circulation? Any re enactment or circumstances that were borrowed could be altered to replicate the concept, which leaves almost no room for truth of the repr esentative. The word ‘documentary' comes from the doc' - to share info on the foundation of proof and evidence to aid it, based on the Merriam Webster dictionary. Within the world of movies and theatre, a documentary is just a movie that's an effort, in another or one single style, toshowreality as itreallyis. Another method of determining documentary may be the requirement because it is to fully capture existence - because it normally seems. It requires to become shot surreptitiously, as the objective would be to seize the unawareness has extended to include several extra elements than its unique description of life. ‘Documentaries' was a phrase used to explain films shot on film-stock, which is really a phrase used to explain celluloid's breakthrough - an item much-less delicate compared to document movie used. It's today arrived at include electronic and movie shows, whether for private-use, created-for-Television or for the silver screen. Documentaries' ongoing objective would be to continuously function to recognize a film-making exercise that catches existence because it certainly is, produce a cinematic convention that stays vibrant and fascinating, and lastly, to achieve and continue maintaining an association using the market. There are many kinds of documentary, however for this composition, I'll pit two different ‘documentaries' and evaluation which of those two, allow it to be nearest towards the above meanings that are various. Success of the Will a propaganda movie produced by Leni Riefenstahl and Super-Size Me is just a documentary by Morgan Spurlock would be the two documentaries I'll consider since their styles are different from one another, which can lead to a fascinating evaluation of the documentaries' objective and the things they achieve ultimately. Success of the May/ Success des Willens In 1934 Hitler recommended that Leni Riefenstahl movie this year's celebration move. Hitler needed an initial-price filmmaker to direct the celebration rally's movie, having insisted earlier that he desired to "manipulate the movie in this method that the market is likely to be obviously conscious that being an instrument of propaganda... They're likely to visit a political movie. After I discover governmental propaganda underneath the cloak of artwork it nauseates me. Allow it to possibly be politics or artwork." Riefenstahl required that her very own organization in the place of from the Ministry For Individualsis Enlightenment makes the movie. Hitler guaranteed to not hinder the recording and decided to this need; he granted her total independence to help make the movie she preferred. Though basically her organization funded and dispersed Success of the Will, there's small question the party really supplied the environment in addition to the resources and every service feasible fo r unimpeded movie saving of the function. This displays significantly about the biasness that's contained in the movie. Hitler's SA were recognized for generating concern, as well as if guaranteed to possess disturbance in her documentary, if Riefenstahl did display anything damaging concerning the Party, it might just imply possibly concentration camp or her disappearance. Furthermore, the film's name was recommended by Hitler himself, meaning that in the end it had been dependent of any force. So they wouldn't be apparent within the group the camera team utilized thirty cameras and were fitted as SA males. Though you will find atleast twelve sequences within the movie where cameras can be detected by the cautious viewer at the office, generally the team operating the movie is extremely well-disguised. Success of The Will (1935) "isn't merely a masterpiece completely by itself, separated from governmental or propagandist factors, however in its psychological adjustment of the market presents the center of what propaganda is all about". (Barsam, 1992, 130) Riefenstahl has the capacity to produce a glorified illustration of the NSDAP, or Nazi party, using the utilization of a music rating that invents Hitler as brave. Her capability to represent a party thus triumphantly is mentioned within the relaxing and shifting bits of cinematography when Hitler analyzes his party to some sacred order and provides his ultimate talk. She catches a substance significantly purer compared to the NSDAP, as well as towards the party's efforts of propaganda does significantly more than justice in a means. About the hand, in representing the NSDAP attractive her accomplishments is visible as misrepresenting along with a point could be attracted between reality and hype regarding, whether her glorificati ons are unjust. With correct movie appearance, the excitement of the ideal Indonesia based on them could be pictured for that Nazis but without immediately talking about the modern culture of the 1930s. The 'what it'd end up like if Nazis dominated' plan could be pictured using subjective visuals' utilization along with methods that are other so long as the 'actual' isn't known, in Germany as communities weren't of competition that is genuine. The thought of representing this in a movie and developing a real competition is nearly mythic, however alone ridiculous. To be able to depict an Aryan planet inventive discussion and obvious lies could be required. The moral ramifications behind this, is to be able to produce this perfect culture the fact that the folks themselves should adjust. The Flag-Bearer picture that is excessively recurring represents meaning attached to Nazism; the banner showing the Swastika symbol's addition shows the party's militarized energy. Like a pattern in propaganda, there's huge focus of the will on military icons in Success, triggered seriously experienced feelings related to the former army might of Germany. The editing of Leni Riefenstahl has an understanding in to Success of the Will as propaganda's standing. For instance, one series during the appearance in Nuremberg of Hitler consists of four pictures; the two shots display the old structures of then a German banner and the town consequently addressing the aged, conventional Indonesia. The next two-shots illustrate a Swastika after which Hitler. This series typifies by connecting the beliefs of the standard dogma having a visionary potential Riefenstahl has displayed the Nazi philosophy of the go back to a legendary epoch. Likewise, prior to the town awakening's picture Riefenstahl links a go of a classic chapel to represent Volakis believed, using the move campsite to indicate the Germany. Furthermore Hinton shows that as consequence of these sequences, Success of the Will is greater than a record of the 1934 Nazi Party Move; it's a record of the town of Nuremberg' where the audience increases a feeling of the wonder and background of the ancient center. Moreover, the usage of Nazi and German banners fits in using the utilization of military icons natural within the 3Rd Reich's propaganda. That is also stated by her; ‘In my cutting-room, it had been probably the most challenging function of my entire life' explaining the job that required atleast five weeks to satisfy. She described that she didn't care much about precision about the display which she naturally attempted to locate an unifying method to modify the movie in ways which may steadily consider the audience from work to do something and to impact from impression. When it comes to the pictures utilized, affection for Adolf Hitler, and obviously a propaganda movie, Success of the will does depict truth with force, they're not all lifeless and never reenacted by Riefenstahl. Nevertheless, it's a partial paperwork of the truth. In my opinion if perhaps there is less of allure proven concerning the rallies it'd have now been a genuine documentary, and also the deeper aspect like ghettos and the Holocaust were protected. The latter might have managed to get a far more objective good article, which makes it of the documentary in the place of a propaganda device. Very Size Me Morgan Spurlock chose to get this to documentary to research the ramifications of particular junk food stores items, and also the junk food businesses, especially McDonalds, about the health of culture. This Documentary examines America developing crisis of obesity aswell. Morgan chooses to consume only the food for four weeks of McDonald. He must-eat among everything about the selection at least one time, and he should do when requested to super-size his dinner. Another agreement of Morganis test is the fact that he is able to just consider 000 measures each day, 5 to reproduce that many typical Americans access it a regular schedule to the workout. He should also consume no conditions, three dinners each day of course if it does n't be served by McDonalds Morgan cannot consume it.Morgan enlists three physicians to help him. A cardiologist along with a doctor all examine him out at the start of the experiment that makes it legitimate since there is technology getting and encouragin g reasoning towards the outcomes of the test. Experts including McDonaldis, of the movie, claim that the outcomes might have been exactly the same whatever the supply of overeating and didn't exercise, and the writer deliberately eaten on average 5,000 calories daily. He ate exclusively McDonald's food consistent with the conditions of the possible ruling against McDonaldis in court papers outlined at the start of the movie. The movie handles such arguments by featuring that the area of the reason behind Spurlockis difficult health wasn't simply the high-calorie consumption but additionally the high-quantity of fat in accordance with minerals and vitamins within the McDonald's selection, that will be comparable for the reason that respect towards the dietary information of the selections on most different U.S. fast food stores. About 1/3 of the calories of Spurlock originated from glucose. Bridget Bennett ROAD, their nutritionist, reported him from " milkshakes " about his extra consumption of glucose. It's exposed toward the movie's finish that more than 12 pounds, and more than 30 pounds of glucose, he used " within the span of the dietary plan. of fat from their food". The diet's dietary aspect wasn't completely investigated within the video due to the clinic's closing which supervised this element throughout the recording of the film. Spurlock stated he tried to copy what a typical diet to get a normal eater at McDonaldis--an individual who might get small to no-exercise--might do for them. Spurlock's consumption of 5,000 calories daily was more than twice the proposed daily consumption to get a sedentary person man, which may add up to no more than 2,300 calories. An average guy eating as numerous calories as Spurlock did might acquire almost a pound each day (that will be approximately just how much Spurlock acquired), an interest rate of fat gain that may not be suffered for extended periods. Furthermore, Spurlock declare or didn't show that anybody, not to mention a considerable number of individuals, takes at McDonaldis 3 times daily. Actually McDonald's is described throughout the film to possess two courses of consumers of the restaurants: you will find the "Heavy Users," (about 72% of the customers, who consume at their restaurants a couple of times a week), and also the "SUPERHeavy Users" (about 22% of th e customers, who consume McDonaldis 3 or even more occasions a week). But no body was discovered who consumed at McDonaldis 3 times each day. Spurlock stated that he ate in four weeks the quantity of junk food many nutritionists recommend somebody must consume in ten years. Although anxiety about junk food provokes, he does not recognize that bad diet isn't the only real reason for obesity, which the he explains is cause enough to think about the obligation must actually maintain the organizationis fingers. What Spurlock does precisely is the fact that their own philosophy is reflected by him. Prior to going for that test and recording it he was obvious in regards to what he desired to display from the end-of it and labored towards it, thus it could be discussed he created the documentary together with his biasness to his concept, and providing more protection towards the latter in the place of causing more stability representation like the impact and stress on Americans from the continuous ads about junk food. Assessment of both documentaries In the data provided above concerning the documentaries under consideration the very first thing that's very important to notice may be the proven fact that Success of the Will was a concept while, super-size Me was the thought of a regular filmmaker Morgan Spurlock recommended by Adolf Hitler. This really is an essential reality to become taken into account since fundamentally goal and the philosophy meant by Adolf Hitler and Morgan Spurlock is what'll ‘direct' the suggestions shown within the documentary, thus, detachment could be sacrificed. For truth in order to truly have a genuine documentary there must be preferably to become totally present, no draw-backs on detachment within the manifestation of suggestions. Adolf Hitler was a dictator ruling over a strong nation like Indonesia, capacity and his impact to pressurise Leni Riefenstahl was undeniable. On the other hand, Morgan Spurlock was simply a completely independent representative. What type of detachment and impartiality (two extremely important topics to replicate truth) may one assume from the representative operating under a master who managed the populace through concern? Each documentaries' reasons are opposites. Success of the Will was meant to be considered a propaganda movie that was political. Propaganda is in the end; a kind of conversation targeted at affecting the perspective of the neighborhood toward placement or some trigger. Propaganda in its simplest feeling, provides information mainly to affect an audience compared toimpartially supplying info. Propaganda frequently provides details uniquely (hence possiblylying by omission) to motivate a specific activity, or employs packed communications to create an emotional in the place of logical reaction to the info offered. The specified outcome is just a change of the perspective toward the topic within the audience to help agenda that is apolitical. Compared to this, super-size Me was not less with making awareness to do. Making consciousness may be capability or the condition to understand, even to beconsciousof occasions, or to experience. Within this degree of awareness, an observer can co nfirms feeling information without fundamentally implyingunderstanding. This implies that Spurlock not aimed at affecting individuals to conscious although totally revolt against junk food but atleast beware of the dangerous ramifications of it. It is left by him upon the market without brainwashing them to create their option. Success of the Will's demonstration is what John Grierson, forefather might categorise under Graceful style. Documentary flourish on the visual of a filmmaker and subjective aesthetic meaning of the various audio that is topic, along with it is chosen within the Success of Will, the same as for various moments. By comparison, Super-Size me is what Grierson might classify under participatory style, by which filmmakers transfer from behind the camera and seem as his test is carried out by topics within their own work-like Spurlock herself and becomes the primary topic of the documentary. The timeframe by which both documentaries are occur will also be essential factors to become mentioned. Success of the Will was set in Philippines, wherever everyone was in the centre of Nazi innovation and political mayhem in 1935. In unlike 2004 America wherever Super-Size Me is shot, the audience's flavor has improved significantly. Viewers of Very Size Me aren't just in the USA but planet around, that wasnot Success of the Will's goal market, the latter was intended for just the Germans. To increase this, Italians in 1934 were equally less informed compared to market of 2004, since among the main problems in those days of Germany was low-education. Thus, propaganda films worked to its total potential as people sort or wouldn't question their very own views; nevertheless, exactly the same CAn't be anticipated from generous thinking people in 2004. Of what market all over the world need now the flavor is from that which was anticipated in 1930's different. Today, reality and truth within controversy's type is what truly gets people's interest. You can surprise if the market of 1930 might have preferred to look at documentary that is actual, imagine if Success of the Will was to incorporate moments in the focus camps might have the market replied towards the documentary? Finally, editing and a large part play in addressing truth. The camera may seize all of the reality there's to become taken, however the market ultimately notice after cutting completed within the editing space what's presented. Representative's selection of pictures, moments and audio is what's fundamentally shown within the documentary. Quite simply, perhaps a few people's option or just one or philosophy is chosen and offered towards the market. The choice of the representative doesn't always need to replicate the truth. Therefore is truth actually displayed in documentaries? Summary Bibiolography:  · Stella Bruzzi, New Documentary: a vital Launch, Routledge, 2000  · Paul Ward, Documentary: The prices of truth, Wallflower Press, 2005  · Bill Nichols, Launch to Documentary, Indiana University media, 2001  · Michael Renov, Theorizing Documentary, Routledge, 1993 * Lee, J., 2008 08-may"Propaganda Methods in Early Documentary Videos: An in depth Evaluation with Eight Products"Document presented in the yearly assembly of the Organization for Training in Writing and Mass-Communication, Marriott Downtown, Dallas, ILOnline.2009-05-23fromhttp://www.allacademic.com/meta/p272071_index.html * Henrik Juel, Determining Documentary Movie, http://pov.imv.au.dk/Issue_22/section_1/artc1A.html * Malene Jorgensen, What's a Documentary? Determining the Faculties of the Documentary Movie, http://documentaryfilms.suite101.com/article.cfm/what_is_a_documentary, Sep 11, 2009 * http://en.wikipedia.org/wiki/Leni_Riefenstahl * Jill Godmilow, in discussion with Ann Louise Shapiro, How actual is actual may be the truth in documentary film? http://www.nd.edu/~jgodmilo/reality.html * http://classes.design.ucla.edu/Spring04/161A/projects/Wes/Exercise_B/mainpage.html * Sue Abbott, Video analysis: Nazi philosophy in Leni Riefenstahlis 'Success of the Will', http://www.helium.com/items/468495-movie-analysis-nazi-ideology-in-leni-riefenstahls-triumph-of-the-will * Caoimhe Crinigan, Video analysis: Nazi philosophy in Leni Riefenstahlis 'Success of the Will', http://www.helium.com/items/1463308-the-nazi-filmmaking-of-leni-riefenstahl-to-be-deplored-and-respected * http://www.oppapers.com/essays/Supersize-Me-Conceptual-Analysis/141479 * http://www.megaessays.com/viewpaper/28660.html * http://en.wikipedia.org/wiki/Propaganda * http://en.wikipedia.org/wiki/Awareness * http://en.wikipedia.org/wiki/Documentary_film * http://en.wikipedia.org/wiki/Documentary_mode * http://en.wikipedia.org/wiki/Super_Size_Me